Financial Times FT.com

Economic slowdown forces Costa into redesign

By Jenny Wiggins, Consumer Industries Correspondent

Published: September 6 2008 03:00 | Last updated: September 6 2008 03:00

Costa Coffee is redesigning its stores and opening drive-though cafés to encourage people to keep drinking its cappuccinos and lattes in spite of rising prices and a weakening economy.

"Nobody will be immune if the economic environment worsens," said John Derkach, managing director of the coffee chain, adding businesses come under more pressure to give customers something they really need in a deteriorating economy. "That's why we're making our appearance better."

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