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Telecoms: Mobile operators scramble to dial up vast rural market

By Joe Leahy

Published: January 30 2009 00:10 | Last updated: January 30 2009 00:10

If the world was slow to wake up to the importance of India’s mobile telephony industry, any doubts over how it views the sector now were put to rest in 2008.

In November, Japan’s NTT DoCoMo paid $2.7bn for 26 per cent of Tata Teleservices, India’s sixth largest mobile operator, in a deal whose price shocked the industry. It could only mean one thing – NTT felt it had to have a presence in the world’s fastest-growing mobile market at any cost.

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