TECHNOLOGY Lee Iacocca, American businessman and known for his revival of Chrysler in the 1980s said: “Talk to people in their own language. If you do it well, they’ll say, ‘God, he said exactly what I was thinking’. And when they begin to respect you, they’ll follow you to the death.”
Ignore language and you ignore most of the world. In today’s business environment most global businesses receive the majority of their revenues from countries other than their own. When you speak to someone in their own language, you connect with them and bond with them in a way not possible in a language other than their mother tongue.
