Financial Times FT.com

If sustainability isn’t the Next Big Thing we’re in trouble

Published: January 2 2008 02:00 | Last updated: January 2 2008 02:00

From Mr Paul Hohnen.

Sir, Let us all hope that Stefan Stern’s prediction of “sustainability” as the Next Big Thing in management comes to pass in 2008 (“Goodbye to corporate social responsibility?”, Comment & Analysis, December 31). The prospects for sustainable enterprise will be bleak indeed if the world is not able to tackle successfully issues such as climate change, collapsing ecosystems and endemic poverty and the social, political and economic consequences these imply.

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