Financial Times FT.com

Olympics sponsors unite to boost influence

By Roger Blitz, Leisure Industries Correspondent

Published: November 14 2008 01:45 | Last updated: November 14 2008 01:45

Sponsors backing the London Olympics are to club together to increase their clout and maximise the value of their investments, amid signs of disenchantment at their treatment by games organisers.

The chairmen and chief executives of the 2012 games’ international and domestic sponsors will meet at a networking event hosted by Gordon Brown in December.

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