Is it possible to convert an English literature PhD candidate into a marketing professor? What about an econ-omics professor into one who teaches corporate finance? According to John Fernandes, president of the Association to Advance Collegiate Schools of Business, the answer is Yes.

Concerned about the looming shortage of management professors at business schools in the US, the AACSB, the accreditation group, has developed an innovative programme that provides academics in various disciplines with the skills necessary to teach business education.