Financial Times FT.com

Apple cuts MacBook prices

By Kevin Allison in San Francisco

Published: October 14 2008 23:52 | Last updated: October 14 2008 23:52

Apple on Tuesday cut the price of its most popular laptop line by $100 ahead of the holiday shopping season, taking its starting price in the US below $1,000 for the first time.

Steve Jobs, chief executive, said Apple would offer a refreshed line of MacBook computers with price tags from $999, down from $1,099 for the most basic model.

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