What started out as a protest about the closure of a small factory in Wales on Wednesday threatened to snowball into an international movement as campaigners gathered outside Burberry stores around the world to try to convince the luxury goods brand to reconsider its decision to close its UK manufacturing headquarters.

Protesters gathered in London, Paris, New York, Chicago and Las Vegas on St Valentine’s Day in a last-ditch attempt to save 300 jobs. “Stop Burberry Breaking our Hearts” was the message on cards being pressed into customers’ hands as they visited Burberry stores.