In a week when wacky artworks are as common as vaporetti, it takes a powerful image to turn heads in Venice. A couple of years ago, Ukrainian artist Illya Chichkan's effort would have garnered more attention. Today, his glossy faux advertisement, which plasters heavyweight boxing champion Wladimir Klitschko on to the façade of the Accademia museum, is too easily confused with the real billboards that have covered several of Venice's historic monuments ever since the council was forced to sell hoarding space in exchange for restoration sponsorship.

Chichkan won't fret that his critique of the art world's symbiotic relationship with commerce has been undermined by the very mechanism it set out to expose. It simply adds another layer to the post-modern irony that is this artist's calling card.