Shares in Phorm leapt 40 per cent as hopes rose for a full launch of its targeted advertising technology by BT.
Phorm’s technology tracks broadband users’ web browsing and targets advertising according to their interests.
COMPANIES
Phorm rises on hopes for BT deal
By Tim Bradshaw
Published: December 15 2008 22:37 | Last updated: December 15 2008 22:37
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