Financial Times FT.com

ITV raises stake in online gambling

By Ben Fenton and Roger Blitz

Published: September 6 2007 03:57 | Last updated: September 6 2007 03:57

ITV has expanded its online gambling operations in partnership with PartyGaming as it tries to supplement its terrestrial television advertising revenues.

The broadcaster said it was an extension of its offer that until June was provided by Jackpotjoy and included games branded with the names of ITV’s top programmes such as Emmerdale and Coronation Street.

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