Financial Times FT.com

Toyota suffers rare sales reversal as US demand tumbles

By Jonathan Soble in Tokyo, John Reed in Paris and James,Wilson in Frankfurt

Published: October 25 2008 03:00 | Last updated: October 25 2008 03:00

Toyota has suffered its first quarterly sales decline since the months after the September 2001 terrorist attacks, underscoring that even Japan's biggest carmaker will not escape the worldwide motor industry slump.

The rare reversal - it was only the second quarterly fall since it began tallying comparable figures in 1999 - came as demand for cars and trucks in the US, its biggest market, tumbled towards two-decade lows. European and Japanese sales have also shrunk.

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