Stuart Broad’s inspired Ashes-winning bowling on Friday afternoon set the stage for Sunday’s epic triumph and has generated a nice little earner for his paymasters, the England and Wales Cricket Board.

Until Broad began tormenting Australia, the ECB’s marketing men had all but given up hope of victory and the chance to reap the commercial benefits of post-Ashes euphoria, as in the aftermath of the 2005 Ashes triumph.