The definition of a great place to work is a place where the employees “trust the people they work for, have pride in what they do, and enjoy the people they work with”. Trust accounts for three of the five dimensions of the Great Place to Work Model: credibility, respect, and fairness.
In previous years, trust has been the single most important feature of the great workplace and four companies have been on the list of 100 Best Workplaces in Europe since the beginning, six years ago. These “European trust champions” are Admiral Group in the UK, Lilly in Spain and Middelfart Sparekasse and Unimerco in Denmark.
