Financial Times FT.com

GetApp.com: ‘Ultralight’ online startup keeps costs ethereal

By Victor Mallet

Published: May 6 2010 10:04 | Last updated: May 6 2010 10:04

The online business founded by Christophe Primault in Barcelona is as unlike the traditional company – with the paraphernalia of offices, support staff, fixed-line telephones and overhead costs – as it is possible to be.

“Why would we get an office?” asks Mr Primault, a 44-year-old Frenchman who launched GetApp.com this year with partner Manuel Jaffrin, the only other full-time staffer.

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