Financial Times FT.com

Detroit wakes up to need for new vehicle mix

By Bernard Simon in Toronto

Published: June 4 2008 19:53 | Last updated: June 4 2008 19:53

A three-letter word – mix – is suddenly casting a long shadow over the financial stability of the Detroit carmakers and their suppliers.

Mix is the industry term for the proportion of various vehicle types in a carmaker’s line-up. Its importance as a measure of the industry’s financial health has grown as Americans stampede from gas-guzzling sport-utility vehicles and pick-up trucks to more fuel-efficient – but far less profitable – cars and crossover vehicles.

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