A three-letter word – mix – is suddenly casting a long shadow over the financial stability of the Detroit carmakers and their suppliers.
Mix is the industry term for the proportion of various vehicle types in a carmaker’s line-up. Its importance as a measure of the industry’s financial health has grown as Americans stampede from gas-guzzling sport-utility vehicles and pick-up trucks to more fuel-efficient – but far less profitable – cars and crossover vehicles.

COMPANIES 


