Financial Times FT.com

Short View: Earnings season begins

By John Authers, Investment editor

Published: October 8 2009 18:28 | Last updated: October 8 2009 18:28

Four times a year, Alcoa, the aluminium producer, is the most important company on the planet. The first big US company to report earnings each quarter, it did its bit to boost the market on Thursday, making a profit when brokers had been braced for a loss.

That fed through into gains for the main indices. And the way Alcoa did it frames the chief issues for the rest of this earnings season.

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