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The Business of Sport: Tennis

Tussle for the top

By Dominic Bliss

Published: June 19 2008 14:33 | Last updated: June 19 2008 14:33

What make a sport globally popular? To keep the fans attentive you need a handful of instantly recognisable champions, all fighting one another for the top trophies.

In men’s tennis these champions – Roger Federer, Rafael Nadal and now Novak Djokovic – are certainly recognisable. But you might argue there are too few of them – that the talent is too

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