The results are striking: on average, the 100 best workplaces in Europe get almost nine job applications a year per staff member and have a voluntary employee turnover of just 7.9 per cent, allowing companies to save money on hiring and training. But while such statistics may be the envy of other companies, defining what exactly it is about a great workplace that contributes to recruitment and retention is not easy.

A big element, in the eyes of employees, is clearly related to the ability to achieve a good work-life balance. Research conducted by Manpower in the UK found that 63 per cent of workers want flexibility and 84 per cent of employers see this as helping retain their best employees.