Japan Tobacco, the world?s third biggest cigarette maker, on Thursday unveiled 13 new tobacco brands to add to its 100-plus stable, marking the single biggest product launch in its history.
The move is part of JT?s aggressive strategy to win back domestic market share following the termination of its Marlboro licensing agreement at the end of April. Under the agreement with Philip Morris International, JT had exclusive rights to make and sell Marlboro products in Japan.
