COLUMNISTS London’s 2012 Olympics logo is in trouble again. The head of the company chosen to market the games struggled last week to find anything nice to say about the logo, which has been compared to crazy paving, graffiti or a broken swastika.
“For us, it is irrelevant whether we like it or not,” Brett Gosper, chief executive of McCann Worldgroup in Europe, told the Financial Times. Pressed on whether he would have designed a logo like that, he said: “Probably not.”
