A weak dollar and a strong euro are luring British holidaymakers away from Europe to the US, according to new research.

Tourism from the UK to Florida is at a four-year high and is forecast to hit 1.65m visitors this year, a rise of more than 20 per cent on 2002. The weak dollar has helped Florida poach new British business from Spain and consolidate its position as the most popular long-haul destination for holidaymakers.