Financial Times FT.com

Sandwich buying revival for Greencore

By John O’Doherty

Published: August 13 2009 16:43 | Last updated: August 13 2009 16:43

Tired of making their own lunches for work, British consumers have returned to buying ready-made sandwiches, Greencore said on Thursday, as the convenience of ready-made food wins out over the drive for consumer belt-tightening.

“In the early part of our financial year, what we were seeing was that the consumer initially moved away from food-to-go offerings such as sandwiches and attempted to deal with those needs themselves,” said Geoff Doherty, chief financial officer of Greencore.

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