Think for a moment about what makes for an appealing website. Is it a simple, uncluttered design? Snazzy graphics? Videos and animation?

Those attributes all have one feature in common: they are visual. The web is something we browse, looking for information to read, icons to click on, videos to watch. The one thing we don't normally associate with the web is sound, even though it is a vital part of everyday communication. As musician Andrew Peggie puts it: "The web is a silent place."