Glue London, the Digital Agency of the Year, set up in business in what was widely regarded by much of UK advertising as the industry’s wild west. Five years have passed, and arguably it has done more than any other digital agency to raise the credibility of online marketing with its emphasis on applying traditional disciplines to the brave new media world.

“The core reason for setting up the business was to deliver a strategic approach to digital campaigns at a time when most of the competition was either designer- or technology-led,” explains Mark Cridge (pictured), Glue London managing director and co-founder. “We wanted to match the best of ad agency tradition with the new opportunities of online.”