When London bid to host the 2012 Olympics, it put sustainability at the core of its pitch. Its winning concept, “Towards a One Planet Olympics”, was based on the notion that if the entire world’s population lived a typical British lifestyle people would require the resources of three planets.
It was on the back of this idea that London pledged to stage the greenest games in history. Back in 2005, that pledge loosely translated into making the games carbon neutral.
