Financial Times FT.com

Dubai bets on lasting tourist appeal

By Simeon Kerr in Dubai

Published: July 21 2008 02:41 | Last updated: July 21 2008 02:41

As the mercury approaches an almost unbearable 45°C, it would appear a strange time to convince the world that Dubai’s next big hotel destination is going to transform the emirate’s tourism ambitions.

But the Atlantis Dubai, a 22-storey aquatic-themed complex on the Palm Jumeirah island, the first of six reclaimed offshore developments, represents a turning point. Its 1,500 rooms feed into Dubai’s growing range of hotels, while its on-site water park is the first in a string of next-generation theme parks the government hopes will turn the emirate into a Middle Eastern Orlando.

High-rise: Dubai's beachfront with Palm island in the background. More hotels and other attractions are being built to lure more tourists

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this