There is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead. It’s called Citizen’s Media or Consumer Generated Media and is the result of cheap, accessible digital publishing tools being available to a mass market for the first time.

Or, as respected US commentator Jeff Jarvis puts it: “People now own the printing press and the broadcast tower, and the barrier to entry to media has been blown away.”