Financial Times FT.com

Honda revives Insight to challenge Prius

By John Reed in London

Published: September 4 2008 20:25 | Last updated: September 4 2008 20:25

Honda is reviving the Insight nameplate for its new lower-priced hybrid car, due from next year to take on Toyota’s top-selling Prius.

Japan’s second-largest carmaker on Thursday unveiled a concept version of the car, which will have its premiere in Paris next month. Honda said it would be “significantly lower” in price than any other hybrid on the market.

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