Financial Times FT.com

US presidential election

Obama goes after Latin vote

By Andrew Ward in Reno, Nevada, and Edward Luce in Washington

Published: May 28 2008 20:51 | Last updated: May 28 2008 20:51

Barack Obama is speaking a lot of Spanish nowadays. In addition last weekend to releasing the first advertisement in which a presidential candidate speaks directly in the language, Mr Obama is already in a head-to-head fight with John McCain for what many election analysts believe will be the key ethnic swing vote in November.

On Wednesday Mr McCain and Mr Obama completed their third consecutive day campaigning in the south-west, which includes New Mexico, Nevada, Colorado, Utah and Arizona, targeted by both men as important swing states.

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