Financial Times FT.com

Sony to throw its weight behind 3D TV

By Maija Palmer in London

Published: September 1 2009 22:01 | Last updated: September 1 2009 22:01

3D technology looks set to hit the home consumer market next year, with Sony on Wednesday announcing plans to sell 3D televisions globally by the end of 2010.

Sony’s decision to throw its weight behind the technology will be an important boost for the 3D industry, which has so far focused mainly on cinemas. British Sky Broadcasting has said it would introduce a 3D satellite channel in the UK next year, but it had been unclear whether there would be equipment available to view it on.

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