Financial Times FT.com

Direct Edge continues with flash orders

By Michael Mackenzie in New York

Published: August 31 2009 16:11 | Last updated: August 31 2009 16:11

Direct Edge, the US equity-trading platform, is set to continue with the controversial practice of flash orders, even though two of its main rivals will formally cease providing the service from Tuesday.

”We pioneered this product and it gives our clients an opportunity to see liquidity that is off the grid or in dark pools,” said Bill O’Brien, chief executive officer at Direct Edge. “We started this three years ago and no one complained. This is a product we believe in and one that our clients are choosing to use.”

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