Along the clogged highways that feed into Cairo, billboard after billboard seeks to capture the motorist’s eye as drivers battle through endless lines of traffic.
Dotted among those advertising household goods and fancy real estate are posters hailing the services of one bank after another as the sector looks to build on a period of strong growth. In part, the banks have added to the congestion on Egypt’s roads as retail services, including car loans, have grown rapidly from negligible proportions, now that a more dynamic sector has emerged.
