Bacardi plans to fight for the rights to the Havana Club rum brand in global markets after a US trademark ruling helped it re-launch the brand in the US following a long dispute with the Cuban government and Pernod Ricard.
The US patent and trademark office last week ruled that the Cuban government, which sells rum under the Havana Club brand name in partnership with Pernod Ricard in dozens of countries, could not claim any rights to the brand in the US because its registration of the brand had expired.
