COMPANIES So much for a quiet end to the summer. Kraft’s unsolicited £10.2bn ($16.7bn) approach to Cadbury began in the run-up to the August bank holiday when Irene Rosenfeld, Kraft chief executive, was in London. It was revealed yesterday, on the US Labour Day holiday.
Cadbury’s rejection of the approach, valuing the company at 745p a share, is just the start. Now Roger Carr, Cadbury chairman, and the management team must bolster their defences.
