Financial Times FT.com

Israel’s PR fails to impress away from home

By Roula Khalaf

Published: January 12 2009 17:51 | Last updated: January 12 2009 17:51

When a mighty military power goes to war against a much weaker enemy in a wretched, densely populated area, it can expect the public relations side of the battle to go against it.

That is why Israel took precautionary measures with its latest Gaza offensive. First, it made sure it had a reasonable narrative, which Hamas provided by lobbing rockets on to Israeli towns and declaring a six-month ceasefire over.

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