It is not often that professors find a fox sitting among their students. Yet a fox was one of the class members at a recent Insead lecture. While some might worry about a business school that believes animals are suitable course participants, they will be reassured to find that the fox was actually a real student attending a class in the school’s campus on Second Life, the online virtual world where users can be creative in designing their avatars, the personae used to navigate the site.
“You do have weird characters in the classroom,” says Miklos Sarvary, professor of marketing at Insead. “But it cheers up the class and people soon get used to it.”
