Financial Times FT.com

Advertising: Tried and tested or tired formula?

By Claire Adler

Published: June 5 2006 10:14 | Last updated: June 5 2006 10:14

If you studied the advertisements in any glossy magazine with the logos and company names covered up, how easily could you identify the brands?

The offerings from most big spender luxury brands are depressingly similar.

Business luxury

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