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Outsourcing too much to bear for Steiff

ByGerrit Wiesmann in Frankfurt

Published: July 4 2008 18:46 | Last updated: July 4 2008 18:46

In the 106 years since it was invented, the cuddly teddy bear has become a bellwether of capitalism.

The plush toy was pioneered by Steiff, the German company that claims it made the first bear with moveable arms and legs in 1902.

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