COMPANIES US shoppers are still opting for Kraft’s low-cost macaroni and cheese dinners to save money, but recent results from several US consumer companies suggest the “trading down” trend that emerged with last year’s economic crisis might be starting to level off.
Kraft, the largest US food company, reported on Tuesday that sales of its “mac and cheese” dinners again grew by double digits in the three months ending on June 30 against the same period last year, compared to single digit growth before the crisis began.
