The Numerati: How They’ll Get My Number and Yours
By Stephen Baker
Jonathan Cape £17.99 256 pages
FT Bookshop price: £13.39
I know a guy – let’s call him a cycling anarchist – who lives life in permanent rebellion against the corporate world. He campaigns against all the evils of consumer society. He would not set foot in a supermarket. But I have a new mission for him: to go behind enemy lines – as a barnacle.
