Financial Times FT.com

Bullet-proof marketing: Selling chic with safety

By Andy Webb-Vidal

Published: June 5 2006 10:14 | Last updated: June 5 2006 10:14

Are you worried, as a high-profile VIP, that you may be assassinated but you can’t bear the thought of going around like a Michelin man wearing layers of armour plating over your finely-tailored suit?

Colombian entrepreneur Miguel Caballero may be able to bridge the gap between your security concerns and your wardrobe requirements. From a small factory in the centre of Bogotá, Colombia’s capital, Mr Caballero produces a range of finely-tailored blazers, raincoats, stylish shirts, casual denim jackets – and even protective underwear – resistant to a spray of bullets from an Uzi sub-machine gun or a forceful lunge by a knife-wielding attacker.

Business luxury

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