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December 6, 2012 3:41 pm
The first fruits of Yale dean Ted Snyder’s plans to create a global network of business schools include a one week immersion programme in March 2013 at five of the partner schools and collaboration on global case studies.
The immersion programme will take place simultaneously in Brazil, China, Turkey, Spain and the US, with each of the five schools teaching a course that plays to its strengths. The Brazilian school FGV Escola de Administração de Empresas de São Paulo, for example, will teach a programme on marketing to those on low incomes, while Renmin University School of Business in Beijing will teach its programme on entrepreneurial practices in emerging markets.
Some 30 students drawn from the 22 partner schools in the network will be able to take each of the intensive courses - 150 students in total. More of the 22 schools are expected to join in the programme in future, says David Bach, senior associate dean for the executive MBA and Global Programmes at Yale School of Management. “You can see how you can scale this up.”
Additionally the schools are formalising plans to share case studies. Fifty cases have already been donated to the communal case directory, from schools such as Insead, IE Business School and Yale, and schools have committed to submitting additional cases in the coming year.
As well, schools will work together to write cases, says Prof Bach. Yale and Monterrey Institute of Technology in Mexico, for example, have already developed a case about Walmart in Mexico. Others will follow. “One of the biggest obstacles to globalising the curriculum has been lack of cases,” points out Prof Bach.
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