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April 13, 2007 1:31 am

HP and Via to launch low-energy PC

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Hewlett-Packard, the world’s biggest personal computer company, and Via Technologies, a Taiwanese chipmaker, are launching a PC in China that runs on little energy in the first significant attempt to tap demand for “carbon neutral” corporate products in the country.

The dx2020 is a desktop computer equipped with a Via processor that runs on a maximum of 20 watts.

It will be marketed to
Chinese companies as a
powerful computer with a low “total cost of ownership”, according to statements due to be released on Friday.

Via said the demand for energy efficient information technology could come out of fast-growing emerging markets rather than Europe and the US.

“This is a global trend but the sharp end of it is in China and India,” said
Richard Brown, Via vice-president.

For the Taiwanese group, which has been seeking new niches to make up for its tiny share of the processor market compared with
Intel and AMD, the co-operation with HP is a breakthrough.

“Although we’ve been in this business for five years, HP is the first top-tier
customer,” Mr Brown said.

Via has been concentrating on ultra-low power solutions and solutions for ultra mobile PCs.

So far, its low-power C7 processor, which will be part of HP’s new China machine, has been used by Everex, a US notebook company, in a computer sold by Evesham, the UK electronics retailer, and in South America.

“We are working on this with several customers in India right now,” Mr Brown said.

He added that energy efficiency would be a main growth driver for Via’s processor business this year.

The Chinese market is one of the world’s fastest growing but significant Western brands face fierce competition from the likes of Lenovo and Acer.

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