The Financial Times has launched a customised RSS service for internal use by corporate customers. This follows the decision to licence FT content directly to corporate customers and is based on feedback from users.
In April 2008, the Financial Times introduced a direct licensing model which gives rights to organisations to have unlimited access to Financial Times journalism both on FT.com and third party channels.
From January 2009, organisations with an FT licence will have the ability to create RSS feeds customised to their specific needs. This new functionality enables information managers to define their own relevance criteria using the FT.com search engine and create the tailored feeds immediately.
Caspar de Bono, Managing Director B2B said “This is a tangible example of the benefit of having a direct relationship with corporate customers. Making best use of executive time remains critically important, our customers are seeking the right information not more information.”
The RSS service provides the flexibility to integrate links to the most relevant Financial Times articles within the organisation’s portal or intranet. End users click through to read the full article on FT.com. As their organisation has a direct licence they have unlimited access. The information manager can update the search criteria at will as the needs of their organisation changes. There is no limit to the number of RSS links that can be created, so it is easy to generate one for every area of business interest.
-ENDS-
For further information, please contact:
Tom Glover, Financial Times, +44 20 7775 6840 or tom.glover@ft.com
Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com
NOTES FOR EDITORS
About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 24 print sites across the globe, has a daily circulation of 448,523 (ABC figures, November 2008) and a readership of 1.4 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 7.1 million unique users, generating 72 million page views (ABCe figures, March 2008).
Notes to Editors on the New FT Content Licence
1.Unlimited access to FT.com is only available to individual subscribers or to organisations with an FT Licence. .
2.The new licence was introduced in April 2008. It is designed for organisations that need unlimited access to FT digital content for ten or more subscribers via FT.com or third party channels.
3.The benefits of the licence are a lower unit price for group subscriptions and more flexible rights. The costs per subscription decreases as more are purchased, creating an economy for the corporate purchaser. The licences grant rights for users to access Financial Times journalism on third party distribution platforms.
4.Further details can be found at www.ft.com/corporate
5.Contact details for customers interested in a FT Content Licence: ftsales.support@ft.com
T UK: +44 (0) 20 7873 4001.
T US: +1 877 843 3399

MEDIA CENTRE 
