FT to feature Obama in new UK based ad campaign

The Financial Times is launching a new, integrated campaign, set to break in the UK on Monday 15th June. This latest execution of the award-winning ‘We live in Financial Times’ campaign, created by DDB, features President Obama and poses the question ‘Who does the man everyone listens to, listen to?’

On 27th March 2009 a newly inaugurated President Obama granted his first interview with a global publication to Lionel Barber, editor of the Financial Times. The campaign draws on his remark from that interview:

“I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times.”

The quote reaffirms the FT’s position as a must read publication for world leaders and senior business people worldwide who need to get a truly global view of business news.

Caroline Halliwell, Director of Brand & B2B Marketing at the Financial Times, comments: “President Obama telling us that he was an FT fan shortly after he took office demonstrates that some of the world’s most powerful people turn to us as a trusted source of news and analysis. We believe our new campaign will reach out to other time poor professionals seeking to stay on top of world and financial affairs.”

Sam Oliver, Creative Director DDB London says: ”Obama has all of our trust right now. The fact that he trusts in The Financial Times says volumes about both its quality and its influence around the globe.”

For further information, please contact:

Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 410,928 (ABC figures, May, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.2 million registered users.