FT launches FT partner sites

The Financial Times today announces that it has partnered with Adify, the leading vertical ad network management company, to launch a new partner site proposition for FT.com that will increase the online inventory available for advertising clients in popular vertical sectors. Successful trials have been completed with a SME network following initial campaigns with Royal Mail and several major technology clients. Examples of SME sites included in the partnership include Smallbusiness.co.uk, Growthbusiness.co.uk, M&A Magazine and Springwise.

FT.com has seen a high level of demand for vertical sector advertising and there are plans to extend the offering to other categories based on advertiser demand. The Financial Times selected Adify as their technology and services provider due to its position as an industry leader in the advertising network industry and its proven track record working with global media companies.

“The FT Partner Sites proposition will allow clients to tap into a larger targeted audience in popular niches, complementing the inventory that already exists on FT.com,” said Jon Slade, Global Online and Strategic Advertising Sales Director, Financial Times. “Audiences are becoming increasingly fragmented online and our clients will now benefit from being able to quickly access inventory on smaller specialist websites, hand selected by the FT, via a single point of contact.”

Emmet Geaney UK Director of Account Management & Operations at Adify, said: “We are delighted to be partnering with the FT. In the short term we will be providing the technology and expertise to reach extremely targeted SME websites. The FT has a good understanding of the SME audience, and by partnering with Adify they can now offer advertisers the ability to boost their reach into this valuable demographic.”

For further information, please contact:

Aoife Duggan, +44 20 7873 4160 or Aoife.Duggan@ft.com