FT BUSINESS SCHOOL Bernd Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School in New York where he directs the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.
He is widely recognized for his major contribution to branding, marketing, and management through his unique focus on the customer experience. His frameworks and tools are used worldwide by companies committed to delivering value and a great experience to their customers.
Schmitt has authored or co-authored more than 50 articles in marketing and psychology journals and six books which have been translated into 16 languages. In his acclaimed “Experiential Marketing” he provided a framework for an integrated marketing approach that moves beyond the functional features and benefits of a brand. His book “Customer Experience Management” provides a five-step process for connecting with the customer at every touchpoint.
Schmitt has consulted and developed brand and experience strategies for clients in consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries. His consulting and seminar clients have included more than 50 companies in both consumer and B2B markets including Ericsson, Estee Lauder, Henkel, Hilton Hotels, LVMH, McKinsey & Co., Microsoft, Motorola, Philip Morris, Pfizer, Procter and Gamble, Siemens, Sony, Telefonica, Unilever, Vodafone and Volkswagen.
He is a frequent keynote speaker at conferences worldwide. He has been profiled on CNNfn’s “Business Unusual” show and in several articles in business journals around the world. He appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on the Daily Show with Jon Stewart. He has contributed articles on business issues to the New York Times, the Asian Wall Street Journal, and the Financial Times.
For more information, please visit www.MeetSchmitt.com
