© The Financial Times Ltd 2013 FT and 'Financial Times' are trademarks of The Financial Times Ltd.
Every Thursday a business school professor, an expert in his or her field, will define five key terms on FT Lexicon, our online economics, business and finance glossary.
Anindya Ghose is an associate professor of information, operations, and management sciences – with tenure – and Robert L & Dale Atkins Rosen faculty fellow at New York University’s Stern School of Business. He is also a Daniel P Paduano fellow of business ethics at NYU Stern and co-director of the Center for Digital Economy Research at the school.
Prof Ghose holds a BTech in electronics and instrumentation engineering from REC Jalandhar, India, an MBA from the Indian Institute of Management Calcutta, and an MSc and PhD in information systems from Carnegie Mellon’s Tepper School of Business.
His research analyses the economic consequences of the internet on industries and markets transformed by its shared technology infrastructure. He is an expert in quantifying the economic value of user-generated content in social media; estimating the impact of search engine and display advertising; modelling consumer behaviour on the mobile internet; modelling the impact of internet-based crowdfunding and crowdsourcing markets; and measuring the welfare impact of electronic markets.
He frequently consults for leading companies in the advertising, digital media, information technology, retail, financial services, telecommunications and travel industries on projects related to internet marketing, social media analytics, mobile marketing and digital marketing analytics. He also plays a senior advisory role to several start-ups.
His research interests include user-generated content and social media; online advertising; mobile internet; internet marketing and commerce; digital marketing and crowdfunding.
The five terms defined by Anindya Ghose on FT Lexicon this week are:
Compiled by Emmanuelle Smith
Follow @FTLexicon on Twitter
Copyright The Financial Times Limited 2013. You may share using our article tools.
Please don't cut articles from FT.com and redistribute by email or post to the web.