Professor of the Week

January 19, 2012 1:07 pm

Anindya Ghose, NYU Stern

Every Thursday a business school professor, an expert in his or her field, will define five key terms on FT Lexicon, our online economics, business and finance glossary.

Anindya Ghose is an associate professor of information, operations, and management sciences – with tenure – and Robert L & Dale Atkins Rosen faculty fellow at New York University’s Stern School of Business. He is also a Daniel P Paduano fellow of business ethics at NYU Stern and co-director of the Center for Digital Economy Research at the school.

Prof Ghose holds a BTech in electronics and instrumentation engineering from REC Jalandhar, India, an MBA from the Indian Institute of Management Calcutta, and an MSc and PhD in information systems from Carnegie Mellon’s Tepper School of Business.

His research analyses the economic consequences of the internet on industries and markets transformed by its shared technology infrastructure. He is an expert in quantifying the economic value of user-generated content in social media; estimating the impact of search engine and display advertising; modelling consumer behaviour on the mobile internet; modelling the impact of internet-based crowdfunding and crowdsourcing markets; and measuring the welfare impact of electronic markets.

He frequently consults for leading companies in the advertising, digital media, information technology, retail, financial services, telecommunications and travel industries on projects related to internet marketing, social media analytics, mobile marketing and digital marketing analytics. He also plays a senior advisory role to several start-ups.

His research interests include user-generated content and social media; online advertising; mobile internet; internet marketing and commerce; digital marketing and crowdfunding.

Before joining NYU Stern, Prof Ghose worked at GlaxoSmithKline, as a product manager at HCL-Hewlett-Packard, and as a senior e-business consultant with IBM.

The five terms defined by Anindya Ghose on FT Lexicon this week are:

Digital marketing

User-generated content (UGC)

Mobile internet

Sponsored search advertising

Crowdfunding

Compiled by Emmanuelle Smith

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