Today, the Financial Times announced its most comprehensive coverage of the 2009 World Economic Forum in Davos to date. Complementing weekday and FT Weekend newspaper coverage in print, exhaustive coverage on FT.com at www.ft.com/davos will include online special reports, video coverage and guest bloggers including Sir Martin Sorrell and British foreign secretary David Miliband.
Lionel Barber, editor of the Financial Times, said: “Davos is the meeting for the people who make and influence decisions around the world – and that’s the FT’s audience. This year’s event is more important than ever given the current global context and our expert team of commentators and reporters will deliver comprehensive coverage in print and online throughout the week.”
Three FT special reports will cover the event, including ‘The World in 2009,’ ‘Davos Agenda’ and ‘Davos Insight.’ Content from all the reports will form part of the FT’s online coverage, featuring reporting from senior FT journalists including John Gapper, Martin Wolf, Gillian Tett and Gideon Rachman.
Editor Lionel Barber will host an FT executive dinner forum in partnership with HCL Technologies on the topic on collaborative partnerships on 27 January and co-host a breakfast panel debate at the Belvedere hotel to launch the Edelman Trust Barometer on 28 January.
Other features of the FT’s coverage include a dedicated Twitter feed that will update subscribers to all FT.com news updates which is available at www.twitter.com/ftdavos. The FT will also be bringing their latest marketing campaign featuring the image of a St Bernard dog to life at the event.
FT bloggers at Davos include:
John Gapper, FT associate editor and chief business commentator
Martin Wolf, FT chief economics commentator
Gideon Rachman, FT chief foreign affairs columnist
Gillian Tett, FT assistant editor
Lee Bollinger, Columbia University president
Sir Howard Davies, LSE head
Bruce Golden, partner at Accel Venture Capital
David Miliband, British foreign secretary
John Monks, general secretary of the European Trade Union Confederation
Nandan Nilekani, Infosys co-chairman
Stephen Roach, chairman, Morgan Stanley Asia
Sir Martin Sorrell, WPP chief executive
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For further information, please contact:
Drew Benvie - Hotwire, +44 (0) 20 7608 4638 or ft.com@hotwirepr.com
Tom Glover, Financial Times, +44 (0)20 7775 6840 or tom.glover@ft.com
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 24 print sites across the globe, has a daily circulation of 435,319 (ABC figures December 2008) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 7.1 million unique users, generating 72 million page views (ABCe figures, March 2008) and now has over one million registered users.

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